Shared Mobility

Shared mobility is often evaluated through numbers: costs, emissions, utilisation. While these metrics are essential, they rarely explain why travel habits are so resilient, or why many shared mobility initiatives struggle to move beyond early adopters. What is often missing is the everyday experience of users; their sense of risk, convenience, trust, and control.
Rather than promoting a specific solution, this webinar explores how people actually experience different ways of accessing a car, from private ownership to commercial and community-based sharing. It looks at why cost comparisons alone might not always trigger change, how predictability and perceived risk shape decisions, and what participants describe when shared mobility genuinely works. By focusing on these experiences, the session offers insights into how cities can create conditions in which shared mobility feels credible, normal, and worth adopting.